TLC Increases Mortgage Lead Generation 216.7% for Client by Reshoring [Case Study]
When margins start to compress, most businesses look to cost-cutting measures that lower their perceived risk and provide a reliable ROI. When a U.S. based mortgage company faced that exact predicament, they chose to offshore aspects of their customer acquisition in the hopes of revitalizing margins. Though offshoring in South Asia did slash their expenses, the company sensed lead generation had stagnated in a year’s time.
Could repatriating with the right domestic contact center increase mortgage lead generation and margin simultaneously? They decided to find out.