Leveraging Technology to Generate Higher ROI [Case Study]
A major credit card issuer with 50 million people in their customer base wanted to strengthen their foothold in the BFSI market. Competition from both established rivals and disruptive newcomers was detracting from their ability to retain current customers and broadcast their services to new ones. Over the course of a seven month campaign, the client intended to utilize a range of outsourced contact centers to activate new accounts and up-sell additional products during activation call. As one of the chosen outsourcers, TLC Associates came prepared to differentiate our capabilities from our industry peers.